TIFFANY & CO. : 當日曆成為藝術品 | WHEN CALENDAR BECOMES A WORK OF ART

你有否想過日曆也能成為精美絕倫的藝術品？今年聖誕，Tiffany & Co. 與 20 世紀最有影響力的美國藝術家之一 Jean-Michel Basquiat聯名推出全新聖誕倒數日曆，將傳統的節日習俗變成一幅藝術畫作，並向品牌誕生地紐約致敬。

Have you ever thought that a calendar can also be a beautiful work of art? This Christmas, Tiffany & Co. unites Jean-Michel Basquiat, one of the most influential American artists of the 20th century, to launch a new Advent Calendar. The blue calendar not only transforms the traditional holiday countdown into a masterpiece, it also pays tribute to New York, the birthplace of the brand.

Why it matters:

Tiffany & Co. 以Basquiat 於1982 年創作的《Equals Pi》作為聖誕倒數日曆的設計靈感核心，並從其多件作品的視覺語言和藝術風格中汲取靈感以及致敬。倒數日曆使用櫃式設計，展示了 24 個裝滿 Tiffany & Co. 珠寶和擺設的 Tiffany Blue Box®。Tiffany & Co. 將《Equals Pi》巧妙地刻畫在四英尺高的白色橡木門上，向這位藝術家使用非常規媒介進行創作致敬。《Equals Pi》由數學方程、文字、數字及富有表現力的手勢和符號組成，體現了Basquiat純粹卻富研究性的藝術視角。在其職業生涯早期，Basquiat 經常在窗戶、門和冰箱等日常用品上作畫，並利用紙板、木板及其他材料作重新架構。

Tiffany & Co. uses “Equals Pi”, a work by Basquiat in 1982, as the core design element for the Advent Calendar. They draw inspiration from the visual language and artistic style of many of Basquiat’s works. The countdown calendar features a cabinet design, displaying 24 Tiffany Blue Box® filled with Tiffany & Co. jewelry and decorations. Tiffany & Co. subtly portrayed “Equals Pi” on the four-foot white oak door, paying tribute to the artist’s use of unconventional mediums. “Equals Pi” is composed of mathematical equations, texts, figures, expressive gestures and symbols. The work embodies Basquiat’s pure but research-based artistic perspective. Early in his career, Basquiat often painted on everyday objects such as windows, doors, and refrigerators. He restructured them with cardboard, wood, and other materials.

3 Highlights:

Tiffany & Co. 致力將藝術帶到紐約社區中更多不同的社群，為此宣布與Free Arts NYC合作。
As part of its ongoing efforts to bring art to more communities in its founding city, Tiffany & Co. is proud to announce a new partnership with Free Arts NYC.

Tiffany 將其2021 聖誕倒數日曆的收益中捐贈 250,000 美元到Free Arts NYC，著此用作支持一系列的項目，讓紐約市被忽視的少數社群的兒童有更多機會接觸創意藝術。
The House will donate USD $250,000 from purchases of the 2021 Advent Calendar to the organization and the funds will support a series of programs that will give children from underserved communities in New York City greater exposure to the creative arts.

Tiffany 最近推出「About Love」獎學金，為Historically Black Colleges and Universities (HBCUs)大學的學生提供獎學金。
Tiffany & Co. recently held its About Love scholarship which provides scholarships for students attending select Historically Black Colleges and Universities (HBCUs).

Background: Tiffany & Co.

TIFFANY & CO. 為Charles Lewis Tiffany於1837年在紐約市創立的品牌。自此，TIFFANY便成為成為優雅氣質、創新設計、精湛工藝及非凡創意的代名詞。  
TIFFANY & CO., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.

TIFFANY & CO 致力於以負責任的方式開展業務，優先考慮多樣性和包容性的方案，旨在維護自然環境，並對其所經營的社區產生正面的影響。
TIFFANY & CO. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates.

Tiffany & Co. 一直以來以不同的形式支持被社會上被忽視的少數社群，並提供不同的渠道增加大眾接觸創意藝術的機會。
Tiffany & Co. has been leveraging its platform to support underrepresented communities and providing greater access to the creative arts.

Source: Tiffany & Co. Hong Kong & Macau