2009年，法國街頭藝術家 ZEVS 在香港中環的GIORGIO ARMANI旗艦店外牆上創作溶解的 CHANEL商標而遭警方逮捕，案件哄傳一時，後得當時法國文化部長求情，讚揚Zevs是國際級藝術家而緩刑，此事亦令其無畏創作、反消費主義的理念廣受賞識。
Zevs原名為Christopher Aguirre Schwarz，是法國塗鴉藝術的先鋒，以「溶解」國際名牌商標的《清算》系列聞名，更在《視覺攻擊》和《視覺綁架》行動中塗鴉大型廣告牌、「綁架」廣告海報模特，以大膽、破格藝術手法顛覆消費主義主導的社會文化。
暌違9年，「Supreme Même」展覽是Zevs 繼2009年的CHANEL拘捕事件後首次在香港舉行個展。新展覽以傳統品牌LOUIS VUITTON 與青年文化品牌SUPREME為題，Zevs以其經典的「溶解」手法解構這兩大名牌，配以不同藝術形式如壁畫、雕塑，探討品牌下的身份建構、戀物欲望及消費文化之間的關係。
HK ARTION香港藝訊 更榮幸地邀請Zevs作訪問，Zevs於訪問中剖白他重回香港的原因，亦談及對他創作生涯影響最大的事物，暢談傳統藝術及科技為藝術家帶來的啟示。
In 2009, French graffiti artist Zevs was arrested in Hong Kong for painting a ‘liquidated’ Chanel logo on the flagship Giorgio Armani store, causing a great sensation. Zevs was given suspended sentence after the French Culture and Communication Minister writing a letter of mitigation for him, recognizing him as a world-famous artist. This incident put Zevs’s fearless creation under the spotlight and anti-commercialism idea.
Zevs (Christopher Aguirre Schwarz) is a contemporary and pioneering French graffiti artist renowned for his “Liquidation” series, in which he drips paint from global brands logos to disfigure and distort the recognizable logos. In his “Visual Attack” and “Visual Kidnapping” projects, Zevs metaphorically executed billboard icons and kidnapped models on posters by spray painting dripping red dots and cutting the figures respectively, aiming to subvert the commodity cultures and materialistic society through avant-garde and rebellious artworks or projects.
“Supreme Même” is Zevs’s first exhibition since his arrest in 2009. For his latest series of work, Zevs deconstructs the symbols of classic brand LOUIS VUITTON and modish brand Supreme by applying his distinctive dripping method on different forms of art such as mural painting and sculpture. Zevs aims to explore the intimate relationship between identity, fetishism and commodity cultures.
HK ARTION is honoured to have an interview with the Zevs. In the interview, Zevs candidly talks about why he comes back to Hong Kong, his inspiration, as well as the innovation in traditional art and modern technology.
Supreme Même Exhibition
Date:
2018.7.6 – 8.4
Time:
Tuesday to Saturday 11:00 – 19:00
Venue:
Over The Influence Hong Kong
香港中環荷裡活道159 號1 樓
1/F, 159 Hollywood Road, Central, Hong Kong
Special thanks to:
Christophe Aguirre Schwarz (a.k.a.ZEVS)
Over The Influence Hong Kong
Background music by Revolution Void