當普普藝術「玩轉」玩具 | POP ART VS TOY

近年在全世界掀起熱潮的藝術玩具,吸納普普藝術、街頭文化等各種新奇元素,成功擺脫玩具只是兒童玩物的印象!

No mere children’s plaything, art toys incorporate pop art, street culture and popular elements to become exquisite collectibles that are setting off a boom all over the world. 

K11與STREAMS攜手於地下中庭開設期間限定店,展示多款獨具個性的收藏品,包括擺放在入口、兩米高的SMURFFACE裝置及周圍的巨型顏料瓶和顏料裝飾。期間限定店展示多項極罕普普藝術作品,包括香港及全球首發的藝術玩具讓你帶回家中, 更提供有趣的 AR 互動體驗,讓你發掘藝術玩具的非凡魅力。

Come explore the art toy pop-up store brought to you by K11 and STREAMS at the Atrium. Be amazed by the fascinating pop art-fuelled world built around you, highlighted by the impressive 2 meter tall SMURFFACE figure at the entrance and dramatic giant ink bottles and paint splashes all around. At the pop-up, uncover truly exclusive pop art items – including art toys making their Hong Kong and worldwide premiere – for you to purchase and take home, as well as the exhilarating interactive AR experience.

普普藝術以新穎跳脫的方式顛覆傳統,今個夏天,K11 購物藝術館與本地藝術平台 STREAMS 以藝術玩具角色玩轉「K11 LET’S POP! 藝術企劃」,由 7 月 14 日至 9 月帶來全港首個AR Art Toy 互動體驗,當中瑞士街頭藝街家 BustArt 二次創作、2 米高SMURFFACE裝置及超過20款藝術玩具更是全球首發。10 位國際和本地藝術家以異想天開的方式和你互動,你可以擴增實境科技在 K11 購物藝術館裡追蹤、欣賞、甚至與藝術作品互動,更有機會換取驚喜禮物。親臨 K11 x STREAMS LET’S POP! 藝術展覽並到訪全港獨家 K11 × STREAMS LET’S POP! 期間限定店入手獨家藝術玩具收藏品,體驗繽紛色彩和驚人創造力之餘,更可以創新的「以物易物」方式參加K11首個網上慈善拍賣,幫你的BFF實現夢想,將多款Art Toy帶回家,一同創造「Share to Inspire」的共享價值,充分感受由藝術而生的快樂!

Inspired by popular culture, pop art subverted traditional artistic expression in the 1950s and became a lifestyle – a fantastical, wondrous way of looking at the world. This summer, K11 Art Mall joins hands with local art platform STREAMS to present the K11 LET’S POP! Art Project. From 14 July to September, the project brings the first AR interactive art toy experience to Hong Kong along with Swiss neo-pop artist BustArt’s 2-meter tall SMURFFACE figure and the worldwide launch of over 20 art toy styles. Explore the fictional universe of 10 acclaimed international and local talents and their eclectic reinventions and original creations. Watch as these fascinating characters are brought to life using AR technology, allowing you to hunt and interact with them around K11 Art Mall for a chance to win a surprise gift. Reminisce and celebrate imagination at the K11 x STREAMS Art Exhibition and complete the journey with a visit to the K11 x STREAMS Pop-Up Store to get your hands on exclusive collectible art toys. Unique art toys can also be brought home through K11’s first “money can’t buy” online charity barter bid – participate to create shared value and shared joy of art and inspiration!

因應最新情況及政府措施,chi K11藝術空間的展覽將於2020年7月15日起暫停開放。位於K11 購物藝術館中庭的 K11 × STREAMS LET’S POP! 期間限定店、場內的AR互動體驗以及網上慈善拍賣將如常舉行。所有展出的 Art Toy 亦可於網上商店(https://www.k11designstore.com/let-s-pop)購買。

In view of the latest situation and the government measures, the exhibition at chi K11 art space will be temporarily closed starting from 15 July 2020. The K11 × STREAMS Pop-Up Store, AR experience and “Share To Insipre” Online Barter Bid will be held as usual. All art toys on display can also be purchased in the online store(https://www.k11designstore.com/let-s-pop).

LET’S POP!

K11 購物藝術館與你 Pop 起來!

Date:
2020.7.14 – 8.30
Time:
11:00 – 21:00

Venue:
chi K11藝術空間
香港尖沙咀河內道18號K11 購物藝術館 B2/F
chi K11 art space
B2/F, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Hong Kong
 

Admission:
Free

Source: K11 

 

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